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Magazines in the Digital Age

Zafar Anjum | July 22, 2013
How did Magzter grow to become a global platform for print magazines? Co-founder & President Vijayakumar Radhakrishnan describes the journey.

How do you plan to take it to the next level globally?
Magzter has a significant market share globally and with the technology offerings, robust business model and  more than 11 million app downloads within 24 months, we are very confident of making a significant impact in the digital publishing industry. We are extremely publisher friendly and value our publishers' feedback. We always look forward to releasing new versions of our product which helps us stay ahead and positions us as the most preferred digital solutions partner and 1 newsstand.

Do you have any specific plans for the Asia Pacific region? 
For APAC, we want to transform the way the content is getting published digitally. We have publishers who are publishing through us the print version of their magazines. Our objective is to help them build interactive content through our platform without the need to invest money but just time. This will change the way the content is created, published and consumed. 

Also from consumer standpoint, more awareness will be built towards digital reading. Magzter will take all efforts to create consumer awareness by working with various tablet and phone manufacturers and bring content through them to reach consumers.


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