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Microsoft Bing: not intended to be a 'Google killer'

Mike Davis | June 8, 2009
In its latest search engine, Microsoft has chosen the right battle.

Laying down the gauntlet to Google

Google has a 64 per cent market share for Internet search (according to comScore in April 2009 while HitsLink puts it at 81.5 per cent) and Microsoft with Live search comes a poor third after Yahoo.

Will people use Bing instead of Google.com? No, they will use it as well as Google.com, and that is great. Will you bing someone as you currently google them? No, that is not what Bing is for and users will learn quickly.

Whilst having a de facto monopoly in Internet search has not stifled innovation Google has been incredibly active in not letting others be the next big thing it does have the potential to suppress radical development. A duopoly will not only serve us all better, but it should inspire others as well. If Microsoft is starting to win, then obviously someone has to start to lose, and realistically that is a bit of Google.com and a lot of Yahoo.

As many have quite rightly said, the term Bing really stands for Bing Is Not Google.

Mike is a senior analyst with Ovum, covering the breadth of information management technologies, with a particular focus on information discovery and access.

 

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