The gap in online shopping between established and growth markets is narrowing in the Asia Pacific, according to a new report from MasterCard. The report is based on interviews with over 7000 respondents from across 14 markets.
Thailand leads the pack both in terms of online shopping (80 percent) and likelihood to make an online purchase in the next six months (93 percent), alongside China, said MasterCard’s report. Malaysia also showed high intent to purchase over the next six months (79 percent).
MasterCard, however, found a decline in online shopping in Singapore (-10 percent) and India (-14 percent).
Although a majority (71 percent) of the survey respondents said they would rather use their laptop for shopping, MasterCard noted a rise in mobile shopping in emerging markets, with respondents in Thailand (59 percent) taking the lead.
“This survey shows that the markets once considered to be emerging in Southeast Asia are now in fact challenging—and in some cases overtaking—traditional and mature online markets in the region,” said Philip Yen, group head, emerging payments, Asia Pacific Middle East Africa at MasterCard Worldwide.
Among the reasons given for using the mobile phone for shopping, most of the survey respondents said it is convenient (57 percent) and also cited the growing availability of shopping applications (46 percent).
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