Google's work to integrate its Google+ social networking site broadly with its other services could raise red flags for users who want to closely guard their privacy.
Google wants Google+ to be more than a stand-alone social network. It envisions Google+ integrating with most, maybe all, of its Web applications and sites to provide social sharing capabilities and possibly a uniform online identity.
But there is a crucial difference between Google+ and other company services like Gmail, whose users have long been able to use pseudonyms to protect their privacy, if they wish. Google+ currently requires all members to use their real names -- a policy on which it has said it will bend, but not how or when.
There may be a risk that people who use their real name in Google+ but use pseudonyms in other Google services may inadvertently expose their real identity by linking Google+ with those services.
Already there are glimpses of how Google+ integrations are altering identity elsewhere on Google. For example, Google has set up a tight integration between Google+ and its Picasa Web photo management service.
For starters, users have to agree to integrate their existing Picasa Web account with Google+ in order to join Google+. If they do so, the displayed user name on Picasa Web accounts becomes the real name used in Google+, replacing the one being used before if different. (The access settings for photos and albums remain the same as prior to the integration, according to Google.)
Without the Google+ integration, Picasa Web users retain the option of using a pseudonym. However, they then can't have a Google+ account.
Asked for comment, a Google spokesman said via e-mail: "We designed Google+ with privacy in mind, including a number of features that offer users control over what and how they share. We're always working to provide users with transparency and choice. We'll continue to do so as we release new features and updates for our products."
Currently, most Google consumer online services and applications are grouped under a master umbrella account, called a Google Account. It offers individual accounts for Gmail, Docs, YouTube, Calendar, Blogger, Voice, Groups, Reader and many others.
At this point, Google Account holders can tailor the user name displayed in some of those individual services. For example, one user can have a name shown on his Gmail messages, a different one for his YouTube account and another for a blog published on Blogger. Those names can be pseudonyms.
It's not clear if options for having different names within a single umbrella Google Account will be maintained as Google pushes forward with the integration of Google+ and other Google services.
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