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Smaller businesses see big returns from social media

Matt Kapko | Feb. 14, 2014
A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

SMBs generate $5.5 trillion in annual revenue, according to the latest data from the Dunn and Bradstreet Database cited by LinkedIn. The impact on job growth is even more profound, with seven out of every 10 new jobs being created by small businesses, according to the U.S. Small Business Association.


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