And if your information is “public,” it’s fair game. “If other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo,” the policy states.
Apple may have said that it’s making it very clear how it’s using your data, but you’ll probably agree the way it does so is far more obtuse than the other companies we’ve listed here.
The latest? The news surrounding Apple isn’t so much how it’s using your data, but how it’s preventing content companies from having the same access. Its controversial ad blocking technology built into the latest version of iOS 9 has roiled the advertising and media world alike. Part of this, of course, is that Apple makes the majority of its sales on hardware and app sales—not advertising—so it can take the high road.
Apple does say, however, that it will collect certain information such as your name, contacts, and songs in your music library, and send them to Apple servers using encrypted protocols.—including your location, if that service is turned on. And your iPhone sends your anonymized location and calendar information, so it can predict when you’ll have to leave to make your next appointment. Apple Music also links your preferences to an anonymous ID, and the News app uses your reading preferences to supply ads within the app.
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