7. Network with business partners
"Link building and social signals aren't about volume insomuch as they are about relationships," notes Dave Davies, CEO, Beanstalk SEO Services. As search engines work harder to understand how people connect, and to assign authorities more weight, links and social signals are more about whom you're connecting with and how you're engaging than they are about pure link volumes. As a result, Davies recommends "building authority with the people in your industry who already have sway. Their links, and the links from people they associate with, will carry far more 'Klout' -- bad pun intended."
8. Offer a testimonial to a site or service you use
"People are always appreciative of an honest and well-thought-out testimonial, and in return you can earn a nice link back to your site, often from the homepage," says Evan Pryce, head SEO, SUSO. "Just contact all your suppliers or business partners and ask if they'd like a testimonial for their site. If they say yes, then write the testimonial and send it over with a picture and an appropriate link back to your site so people reading it can see its real."
9. Get links from sites that use your images
"If you have visual assets, look around the Web to see if anyone else is using them," says Mark Runyon, president, Vandelay Web. "There's a great Firefox add-on, Copyright Infringement Finder, that allows to you to track down any image on the Web in Google's image cache. Reach out to these people using your images and ask that they provide a reference back to your site."
10. Set up Google Alerts to track mentions of your company
"When you come across a mention, reach out to the journalist or blogger in question to thank them for mentioning your company and to ask them to please consider linking to you in their article," Runyon suggests.
Blogging and Social Media
11. Get involved on social media sites
"Google doesn't appreciate websites and owners who remain aloof from the rest of the social networking sites," according to Pradeep Kumar, founder & CEO, Marketingaxle. "It tracks how well you're interacting in the social space. The number of likes, comments, shares, +1s, replies is all being watched by Google."
12. Use or switch to a WordPress website
WordPress is, in essence, a blogging platform. But many businesses use it as the content management system for a complete website.
WordPress is favored because it's a free, open-source platform with many free plug-ins, according to Josh Meah, COO, JackMyRep.com. "If you're doing your own SEO, starting with a WordPress site will save you lots of time, energy, and money, because you'll benefit from the labor of the whole WordPress community."
Sign up for Computerworld eNewsletters.