Yoast's WordPress SEO Plugin (free) is a favorite among many SEO experts. "I recommend it to my clients because it allows the automation and easy integration of important SEO strategies," says Gavin Rozzi, president, Gavin Rozzi Technology.
Drupal and Joomla are two worthy WordPress alternatives, Rozzi says. "These free, open-source content management systems come with an assortment of plug-ins that automate much of the SEO workload."
13. Create a company blog and update it regularly
Many SEO experts recommend having a company blog. Google tends to favor sites with fresh content over static sites, and a blog is an ideal way to add new content to your site.
Approach a company blog strategically. "Creating content that folks in your industry will enjoy and share with their friends on social networks is a great way to get traffic, organic links and brand recognition," according to Laura Hamilton, CEO and founder, Additive Analytics. "Include images, relevant links, quotes and data. Really try to make every article 'best in class.'"
14. Find out which blog post topics provide the best traffic
Buzzsumo is an ideal site for getting blog topic ideas because it shows you how existing posts and stories have been shared on social media, according to Dan Castro, a digital marketer. Castro says you should find articles on a topic that were frequently shared on social sites and then write your version of the story -- to put your own spin on it. If you simply rewrite what's already been written, you're not adding value to the conversation, which means you're unlikely to get social media shares, links or other benefits that come with posting great content.
15. Understand that branding and SEO aren't the same
"You may not consider yourself a phone company; you may think you're a VoIP company," says John Politsky, president, JDMK Consulting. "Guess what? Customers will never search for what you want them to search for. Focus on what your potential customers are searching for, not what you want them to search for."
16. Think like target customers
"How would [your target customers] find you? What(search terms would they enter? It probably won't be your brand name," says Sarah Cornwell, director of marketing, Appbackr. "Start(a list of search terms and Google each one. Do you show up on the first page? If(not, then assign someone to write a blog post focusing on those words. The(post should not be a sales pitch. Keep growing the list and assign an hour every month to review your(rankings for each."
17. Answer customer questions with online content
If you're a dentist, your clients are probably searching for things like, How much does invisalign cost? or Are invisalign braces painful?, says Salman Aslam, CMO, Omnicore. "By answering these questions with Web content, you're projecting yourself as an authority, which can have a direct impact on your bottom line."
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