Aslam cites Marcus Sheridan, owner of River Pools, who was profiled by The New York Times in March 2013. Sheridan claimed that a single online article he wrote to answer the question, 'How much does a fiberglass pool cost?,' can be linked to at least $1.7 million of his company's sales.
18. Use Google's free tools
Many SEO experts suggest using the free Google Analytics and Google Webmasters tools for your site.These tools cantell you how much traffic you get from Google, which keywords are driving the most traffic, and what traffic is leading to the most conversions.
19. Create local listings on Yelp, Google and Facebook
"If your business has multiple locations, create a listing for each one," says Hamilton. "Build out the listing with rich content -- photos, videos and links to your website. Google is increasingly focusing on returning local results, so it's critically important to have your local online presence properly mapped out."
"Most people with local businesses don't know that Google has a page dedicated to their business," adds Joshua Mackens, owner, Tutelary Marketing. Mackens recommends going to Google My Business to find your business and verify it. "Fill out the form completely and exhaust the categories [listing the services you provide]. Most local businesses don't rank well because they haven't taken this small but vastly important step."
20. Get reviewed on Google
Mackens also touts the importance of user reviews on your Google business page. "The more reviews you get on Google, the better. This has a dual effect of raising your ranking and also making people call you over your competitors. It's a big win-win," he says.
21. Make sure your site is mobile-friendly
You should ensure that your website is built on "responsive design," meaning it automatically adapts for optimal display on smartphones and tablets, as well as computers. This may be out of your skill set, but it's important to find someone who can help.
"Google has begun to favor sites that expand and contract to the varying and ever-growing screen sizes of mobile devices," explains Ken Wisnefski, founder and CEO, WebiMax. "If your site is responsive and engages users, they'll stay on the site more, which can lower your bounce rate." (Bounce rate is the percentage of site visitors who leave after viewing just one page.)
22. Study your competitors
"One of the easiest ways companies can improve their SEO strategy is by researching competitors and looking at their marketing for strengths and weaknesses," says BrightHaus's Gilde. "Get a feel for what onsite and offsite SEO strategies they're using and for their social media strategy."
23. Think of your site holistically
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