In an industry where copycatting has become prevalent and almost expected it's no wonder why Twitter is following Facebook's lead on user experience design. Elliott applauds Twitter's determination to create a more compelling platform for users, but says it also has an opportunity to break new ground for marketers. Following Facebook's advertising model too closely would be a mistake, he adds.
"The reality is that Twitter is still in an earlier stage in terms of building out a service and building out an ad offering," Elliott says. "Twitter still has a long way to go in encouraging users and marketers."
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