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Why Facebook is giving Workplace away for free

Matt Kapko | April 6, 2017
The good news: Facebook is offering a free version of Workplace that removes a significant barrier to adoption. The bad news: It comes without administrative controls and key enterprise features.

While the free tier of Workplace has limited features for IT and doesn’t include administrative email support, the premium and standard products are “identical” from a user’s perspective, according to Cross. “Some large businesses need additional tools to manage wide deployment of Workplace across their company and make sure they’re compliant with their obligations,” he says. “Many companies just want to communicate with each other and over a platform that they trust.” Facebook says it will begin testing the free version of Workplace today.


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