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Windows 10 fails to significantly boost Bing usage

Gregg Keizer | Sept. 18, 2015
Microsoft manager predicted 10 percent to 15 percent increase in Bing queries by September; just a 1 percent gain so far

Usage share as measured by StatCounter is an indicator of online activity; it tallies web page views, then breaks them down by operating system and browser into percentages of the whole.

Bing's very slow start to what Pann believed would be a jump in Bing queries was probably due to Edge's lackluster appeal to Windows 10 users.

Even though Edge is Windows 10's default browser, even though Microsoft went to great lengths to make it so -- switching users from previous choices when they upgraded from Windows 7 or Windows 8.1 -- and even though it has adopted tactics long used by rivals to pitch Edge in Bing search results, the new browser has failed to catch on.

StatCounter pegged Edge's global usage share among Windows 10 users at just 15.5% in August, or about one in six users. Since then, the number has fallen, averaging 13.9% so far this month.

Another metrics firm, U.S.-based Net Applications, put Edge's user share -- a different measurement based on unique visitors -- at 39% for August.

In neither case did Edge account for a majority share among Windows 10 users. (By comparison, Internet Explorer, which in January will be relegated to a legacy support spot in Windows 10, was run by 57% of all Windows users in August, according to Net Applications.)

To make Pann's prediction of a 10% to 15% increase in search queries over July, Bing will have to jump to between 3.96 billion and 4.14 billion U.S. queries in September. (In August, Bing generated 3.63 billion queries.) Those numbers would represent a U.S. share between 22.4% and 23.4%, a 2- to 3-percentage point jump over July.

That seems unlikely to happen, what with Bing's August share of 20.6%, the slowing of Windows 10's usage share gains globally, and the minority spot Edge finds itself within Windows 10.


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