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YouTube spending US$100M to compete with broadcast TV

Ian Paul | April 7, 2011
Google's subsidiary is reportedly hoping to launch different "channels" featuring several hours per week of original content.

All four major North American sports leagues offer some form of live online streaming packages for sports fans. The NFL's streaming packages are largely geared toward international audiences. Television networks routinely offer the latest episodes of hit shows for online streaming from their own sites as well as on Hulu and other Web destinations. Apple's iTunes, Netflix and Amazon Video On Demand also offer a wide variety of recent television and film programming for streaming or download.

YouTube's Content Dabbling

This is not the first time YouTube has ventured into the original programming game. In September, the site ran a two-day live streaming experiment featuring original content from online sensations such as Rocketboom, Howcast and Next New Networks. YouTube also signed a two-year deal in early 2010 for the worldwide streaming rights to live broadcasts of India Premier League cricket matches. And YouTube is reportedly hoping to become an online destination for other sports broadcasting such as the NBA and NHL, according to the Guardian. Finally, Google's video site is also building up a small roster of television and film content.

It's a good bet that over the next several years, original dramas, news broadcasts, sports and other programming will undergo a radical shift from broadcast TV to online streaming.


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