Datuk Dr Yee Moh Chai, minister of resource development and information technology officiating at the launch of broadband services by DiGi with DiGi CEO, Johan Dennelind.
KUALA LUMPUR, 20 MAY 2009 Malaysian broadband provider DiGi Telecommunications (DiGi) says it is on track to cover more than 1,000 zones nationwide by the end of the year, with the latest launch of its broadband service to Sabah and Penang, two months after its first launch in Klang Valley.
DiGi will allocate up to US$42 million (RM150 million) of its total capital expenditure for the next three years in direct investment to roll out 3G broadband in these two states, said DiGi chief executive officer, Johan Dennelind. Since the launch, DiGi has 44 per cent population coverage in Kota Kinabalu and 31 per cent population coverage in Penang island.
The expansion plan is driven by demand and encouraging user experience, said Dennelind. Our immediate deployment focus is in key urban centres before we move to other areas around Malaysia. While we are keen to quickly expand our broadband service to more locations, we are steadfast in ensuring quality of service where we do have coverage. We will take this strategy seriously in our expansion plan.
Quality in tough times
Dennelind said: By bringing our value proposition in voice to broadband, I believe we will attract customers who are looking for savings without compromising quality in tough economic times.
In addition, to promote local content development, DiGi launched myinternet.com.my, an aggregator site that users can customise as their personal landing page with preferred content, he said.
We have received good response to our Likely Average Speed (LAS) promise for consistent broadband experience rather than the industry practice of promising unachievable theoretical speeds, he said. We are gaining customer confidence through our clear differentiation as reflected in the take-up of our broadband service.
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