Singapore is experiencing increased demand of optical fibre technology, according to a Fibre Index survey.
Commissioned by OpenNet and carried out by independent market research company Synovate (now Ipsos), the survey indicates an increase in awareness and interest in usage of fibre broadband in Singapore between April 2010 and July 2011.
Currently there are more than 100,000 residential optical fibre broadband users in Singapore and consumer awareness of optical fibre broadband grew from 41 percent of respondents in April 2010 to 77 percent in July 2011.
Also, an average of more than 10,000 broadband users signed up for optical fibre broadband services per month since June 2011.
"Awareness of optical fibre technology is starting to drive demand in Singapore. Requests for optical fibre broadband connections have been gaining pace since the PC Show in June 2011," said Daniel Ho, director of business development and communications from OpenNet. "This jump is assumed to be partly due to robust marketing from service providers (such as M1, SingTel and StarHub), supported by growth in OpenNet's optical fibre network, which now extends to more than 80 percent coverage."
Communicating the benefits
The Fibre Index survey emphasises the need to better communicate the benefits of fibre optic broadband despite the early adoption of the Next Generation Nationwide Broadband Network (Next Gen NBN).
Currently Internet surfing (92 percent) and e-mail (87 percent) are the most common applications used by home Internet users.
Social networking (81 percent), watching video/TV online (71 percent), and online banking (60 percent) are among other popular online activities, according to the survey.
Activities such as watching and downloading video content as well as online gaming can be very popular in the future.
Service providers can sign up more customers if they promise to deliver faster speeds through fibre broadband technology.
"As one-third of all Internet users engage in online gaming at home, an enhanced gaming experience enabled by Next Gen NBN is likely to be a significant pull factor towards optical fibre broadband adoption," said Ho. "This group of users benefits greatly from the increased speed enabled by fibre connections."
Sign up for Computerworld eNewsletters.