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Next level of technology collaboration signalled between Australia, Malaysia: AUSTRADE

AvantiKumar | April 14, 2010
Australian Trade Commission witnesses Ariantec, Exinda signing
KUALA LUMPUR, 14 APRIL 2010 - Two tech companies Ariantec Global and Exinda have signed a partnership agreement, which is partly driven by the call for deeper collaboration by recent government-to-government (G2G) discussions.

Representatives from IT network infrastructure firm Ariantec and WAN optimisation and application acceleration provider Exinda signed the agreement, which was witnessed in Malaysia by the Australian Trade Commission (AUSTRADE).

Ariantec Global executive director, Vincent Loy, said: "The technology collaboration with Exinda is intended to be exemplary to technology companies from both countries especially in adhering to the call by the Australian and Malaysian governments for greater sharing and cooperation among market leaders, in the areas of their fields of expertise."

Exinda Networks founder Con Nikolouzak said the two companies have a distributor agreement already in place, which has so far resulted in about 1,000 installations in Malaysia across different industry sectors.

"AUSTRADE brought the two companies together," said Nikolouzak. "We are now going to the next level of technology collaboration, which is to integrate technologies between the two companies."

He said the technology collaboration may include the consolidation of software solutions from both companies on a single platform to help companies save costs and enhance network performance.

Incorporated in 2000 in Malaysia, Ariantec Global offers solutions in the field of data communication, managed security, hardware and software solutions.

Australian firm Exinda Networks is a global provider of WAN (wide area network) optimisation and application acceleration products, with more than 2,000 customers worldwide.

 Unified performance management

Nikolouzak cited a recent study from the US-based research firm Aberdeen Group that showed 37 per cent of network traffic was non-business critical, which resulted in poor user experience of networks.

Exinda has created the term UPM (unified performance management) to describe solutions designed to enhance network speeds, he said.

"Visibility is an important aspect of tackling the problem," he said. Managers need to have clear visibility of what is going on in their network.

"There is a global US$2.5 billion market for WAN optimisation solutions," added Nikolouzak, adding that in terms of volume sales, Ariantec was Exinda's best performing partner on a global basis.


 G2G influence, collaboration model

AUSTRADE senior trade investment commissioner Paul Martins congratulated both companies. "We help Australian companies go overseas, and the next-level agreement' between Ariantec Global and Exinda is an excellent example of such collaboration, which is encouraged under the G2G agenda."

Social networking needs to be accepted and managed by companies concerned about their network speeds, said Martins. "The business efficiency offered by the Ariantec-Exinda optimisation solution does not take away people's rights but would help save costs and improve efficiency for companies."

He said AUSTRADE would be bringing five more IT companies in the near future to introduce them to Malaysian companies to pursue a collaboration model.

"Australia and Malaysia have similar challenges in terms of market and population size. We are not competitors, we are collaborators," said Martins.

Ariantec's Loy said Exinda would contribute up to 30 per cent of the company's yearly revenue by the end of 2010. "The focus for our solutions is in the telecommunications, education, government, and the public sectors."

"We will be looking to continue expansion into developing countries such as Cambodia and Pakistan, as well as Indonesia, and Singapore," he said.