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Analysis: Microsoft could cut Windows 7 list price to US$100

Gregg Keizer | June 8, 2009
Calculations based on Feb. 2008 Vista price cuts

A 20 per cent across-the-board cut would put Windows 7 Home Premium Upgrade at $104, with Professional Upgrade and Ultimate Upgrade at $160 and $176, respectively.

Last week, a memo attributed to Best Buy said that the retail chain will pre-sell Windows 7 Home Premium Upgrade for $50 and Windows 7 Professional Upgrade for $100 for a limited time starting June 26. The memo didn't specify whether those prices were set by Best Buy or would be part of a general promotion by Microsoft, nor did ir specify the price of those editions once the 16-day special sale expires.

Best Buy's sale prices may provide a clue about the list prices. The chain's $100 sales price for Windows 7 Professional Upgrade is exactly 50 per cent of the $200 price tag of Vista Business Upgrade. If Best Buy is offering Windows 7 Home Premium Upgrade at the same 50% reduction, that means the full list price of the edition will be $100.

The June 26 start date for Best Buy's promotion is also the date when the Windows 7 Upgrade Option will kick off. That separate marketing campaign will provide free or discounted upgrades to Windows 7 for people who purchase a Vista-powered PC between June 26 and Jan. 31, 2010, according to TechARP, a Web site that has repeatedly accurately called Microsoft future plans.

Microsoft declined to confirm the Best Buy memo's details last week, saying, "We're excited to share additional details regarding these programs soon, but do not have additional details to announce at this time."

 

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