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Apple's Mac event: More than just new models

Gregg Keizer | Oct. 26, 2016
Has the opportunity to clarify where the Mac fits, say analysts

The result: "Fewer SKUs," Baker said, using the "stock-keeping units" label for discrete models. "For 10-in. and above, Apple doesn't need that many SKUs." Eliminating part of the Air line-up -- many pundits have written off the 11-in. MacBook Air -- or even scrubbing the whole line would speak volumes.

"At those MacBook Air price points of $900 to $1,200, the iPad Pro is a pretty good solution for those customers," Baker said. "We definitely see that" in our data.

 

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