The result: "Fewer SKUs," Baker said, using the "stock-keeping units" label for discrete models. "For 10-in. and above, Apple doesn't need that many SKUs." Eliminating part of the Air line-up -- many pundits have written off the 11-in. MacBook Air -- or even scrubbing the whole line would speak volumes.
"At those MacBook Air price points of $900 to $1,200, the iPad Pro is a pretty good solution for those customers," Baker said. "We definitely see that" in our data.
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