New rumours have suggested that 'iWatch' could be the name Apple has given to its widely speculated television set, rather than a smart watch as previously expected.
An article from Benzinga Insights, published by Forbes, suggests that the assumption that the 'iWatch' is going to be a wearable device could be wrong, and that the rumoured team of 100 people working on the device could actually be making an Apple television.
At present, the rumoured Apple television set is dubbed 'iTV,' but that name is already taken by a broadcaster here in the UK. Alternatively, Apple could call the television 'iWatch,' because it describes the action consumers will be carrying out when they use the product.
"The iWatch was a clever ruse," said a Benzinga Insights writer. "It wasn't really a watch at all."
However, former Apple executive Jean-Louis Gasse, who was in charge of Macintosh development in the 1980s, has said that he believes Apple is more likely to launch a smart watch first, with an Apple television in the future, or, more likely, an enhanced Apple TV set-top box.
In an article for the Guardian, Gasse offered a formula that enables him to sift through the rumours to bring some clarity as to what Apple might actually be working on.
He said that Apple is really focused on "designing, making and selling large numbers of personal computers... everything else is ingredient, a booster, a means to a noblest end."
"Apple TV runs on a version of iOS, and it knows how to communicate with a Bluetooth keyboard - but that doesn't mean the device is a personal computer. Perhaps Apple will (someday) provide a TV Software Development Kit so developers can adapt existing iOS apps or write new ones. But I still see it as a lean-back device, as opposed to lean-forward PC," he added, noting that sales of the £99 Apple TV set-top box don't make a noticeable difference to Apple's revenues.
"Apple TV is a neat part of the ecosystem, it makes iPhones, iPads, Macs and our iTunes libraries more valuable, but it's still just a member of the supporting cast," said Gasse.
"Sales of the iPod proper are decelerating, so the iPod-as-iWatch could give the line a much-needed boost, but it's difficult to reconcile the rumours of "100 people" working on the project if it's just a retrofit job," Gasse continued. "Is Apple working on an iWatch that can be experienced as an Even More Personal personal computer - an "intimate computer"? If so, many questions arise: user interface, sensors, iOS version, new types of apps, connection with other iDevices And, price."
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