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iWatch could be name of Apple television, not smart watch

Ashleigh Allsopp | Feb. 20, 2013
New rumours have suggested that 'iWatch' could be the name Apple has given to its widely speculated television set, rather than a smart watch as previously expected.

"This would be much more interesting than the perennially in-the-future Apple TV set," he concluded, adding that, despite rumours that Apple is buying luxury-TV maker Loewe, he believes that Apple will enhance the current Apple TV rather than developing a new television set.

Yesterday, we reported that Apple has posted a new listing on its Jobs site that adds evidence to speculation that the company is planning to launch a more advanced version of its Apple TV.

Apple is seeking a Software Engineering Manager to join the Apple TV team to lead the development of new features for the platform, and "help bring the Apple experience to the Living Room."

Last week, Jeffries analyst Peter Misek suggested that Apple is preparing for a television-related event in March, where he expects the company to unveil developer tools that would allow third-party apps to be created for the Apple TV.

Misek doesn't believe that a fully-fledged television set will launch during the event, but that the new developer tools will be the first step in setting the stage for such product in the future.

In August, the Wall Street Journal suggested that Apple's improved set-top box will 'erase the distinction between live and on-demand TV'.

According to the report, the advanced Apple TV could allow users to watch live television, as well as on-demand services, with an iOS-like user interface and advanced cloud-based DVR functionality.

The WSJ's report was among the first to suggest that Apple had become more interested in developing its set-top box rather than the widely speculated television set.

With the latest job listing, plus Apple CEO Tim Cook's revelation that TV is an area of "intense interest" for the company, there is a lot of evidence that points towards a foray into the television industry.

Late Apple co-founder Steve Jobs told official biographer Walter Isaacson that he had "finally cracked" the television before he died in 2011, but as yet, there has been no major update to the Apple TV, and no official indications that an Apple television is about to launch.


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