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Samsung develops young Malaysian 'bada technopreneurs'

AvantiKumar | Dec. 8, 2010
Four bada Developer Varsity Challenge finalists show their applications.

KUALA LUMPUR, 8 DECEMBER 2010 -- As finalists in the bada Developer Varsity Challenge 2010, four Malaysian universities showed their applications for Samsung's new open smartphone platform called bada.

Samsung Malaysia Electronics managing director Yu Jai Sul said the challenge was supported by the country technology agencies Multimedia Development Corporation (MDeC) and Malaysian Communications and Multimedia Commission (MCMC). "[The challenge] showed local students using their creativity and ingenuity, to develop bada applications for social networking, location-based service (LBS), education and even for religious activities."

"The inter-varsity bada Developer Challenge included a series of roadshows to showcase bada and Wave smartphone at Universiti Tunku Abdul Rahman's (UTAR) Kampar and Setapak campus, Universiti Sains Malaysia (USM), Sunway University College, Management & Science University (MSU)," said Yu.

"There were also three bada workshops organised together with MDeC and attended by varsities at MSC Cybercentre, Plaza Sentral and GoMobile 2010 Expo," he said.

"The entire challenge took three months of intense brainstorming and programming," said Yu. "It received a total of 22 registrations from 18 varsities all across Malaysia. Each team consisted of one advisor and three students to inculcate team work and synergy among lecturers and students."

Bada enables applications to use the hardware by providing various Application Programming Interfaces (APIs) for interactivity including UI elements, 3D Graphics, Flash, multipoint-touch, sensors and motion support. In addition, service-oriented features such as social network integration, LBS (location-based services) and in-application-purchase, allow users to experience a variety of applications and content.


 Continued development of Malaysian ICT

Yu said the final four varsity teams were:

• Team G-Polaris from USM presented their application called the Green Polaris,' which provides functionalities such as LBS, news, and sustainable environment tips and contacts of environmentally friendly company.

• Team Doa Nazihah (meaning: An Honest Prayer) from Universiti Teknologi MARA (UiTM) developed an application called Doa Recital for Muslim Pilgrims' to help them during their Haj pilgrimage.

• The MSU Team named Rois et Reine developed an application called 'The Pianist', which teaches users how to play the piano with sounds and chords.

• Team Smart from Universiti Teknologi Malaysia (UTM) developed a location-based mobile friend-finder application called 'Tell Me.'

Team Green Polaris from USM emerged as the first place winner, followed by Team Doa Nazihah from UiTM and Team Rois et Reine from MSU for second and third place respectively. The Most Innovative team name and logo went to Team Rois et Reine from MSU.

Yu said the winning team received a prize of RM15,000 (US$4,766) while the second and third team received RM10,000 (US$3,177) and RM5,000 (US$1,589) respectively. Each winning team would be given four units of the Samsung Wave smartphone. 

MDeC is committed to the continued development of the ICT industry in reaching the nation's goal as a developed country in 2020," said MDeC vice president, Saifol Bahri Shamlan. "With that in mind, we support the initiative by Samsung in delivering cutting-edge technologies to Malaysia's ICT industry and the public.

Samsung is fully committed to creating opportunities for developers to leverage on the success of the bada platform," said Yu. "The bada Developer Varsity Challenge 2010 was aimed at nurturing young Malaysian bada technopreneurs' by providing an avenue to develop creative and value added applications for consumers.