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Why Microsoft won't extend the Windows 10 free upgrade offer

Gregg Keizer | May 6, 2016
The deal served its purpose, but has reached the point of diminishing returns

Just as importantly, Microsoft must ensure that its relationships with enterprises -- the core of its business -- remain positive. Continuing the free upgrade would, as Directions on Microsoft analyst Wes Miller pointed out in March, put the paid/not-paid contrast into even starker relief for corporate customers, who must continue to pay handsomely for Enterprise edition licenses.

While anything's possible, and Microsoft could extend the free upgrade offer, even indefinitely, the data hints that doing so would not continue to dramatically boost Windows 10 adoption. With inherent negatives in making something free that others -- important others -- must pay for, Microsoft will end the deal.

As it should.

win10 growth rate slows down 
Windows 10's month-over-month user share growth has slowed over the last eight months, signaling that the free upgrade offer has reached a point of diminishing returns. Data: Net Applications (Click for larger image). 

 

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