There was a time when most technology companies simply wrote off Apple. Not just when Apple was going badly, but even when Apple was successful. The argument was, Apple was one of a kind. Its tactics couldn’t be replicated, really, so there was no point in trying. What’s interesting about where Apple is now is, everybody’s trying. Apotheker really seems committed to remaking HP, and it seems to me like he’s taking whole chapters from Apple’s playbook. I don’t know how it will play out, but it’s kind of amazing to see the swing in attitude. Nobody from Apple is speaking at the D conference this year, but you can’t go a single session without Apple coming up. It’s the elephant in the room.
Sign up for Computerworld eNewsletters.