Asian CXOs see aligning IT with business goals as the top priority and see IT as a key performance vehicle for 2013.
The findings of the third annual 'State of the Asian CXO 2012' survey conducted by CIO Asia magazine shows that Asian CXOs also recognise the significance of mobility and social networking factors enabled by cloud and low latency.
The seven-country wide survey included responses from 280 Asian CXOs, and the majority of CXOs want to control costs and focus on business continuity.
All these factors are increasingly adding to CXO workloads and requiring a rethink of long-term plans and priorities.
Mobility/wireless is in the top five priorities and there is a shift towards cloud computing to realise greater efficiencies and lower costs.
About 33 percent said hosted solutions are now common across their organisation and 26 intend to adopt them.
Social media gaining acceptance
Three quarters (78.6 percent) of the respondents see social media as a credible platform to engage customers and enhance brand value.
Enabling business innovation will be the key business benefit from IT in 2013, a year in which CXOs will focus on achieving IT integration and coping with the fast pace of technology change.
CXOs are continuing to play an increasingly strategic role in organisations and 47.4 percent see management of costs as the biggest challenge in the future.
"To be effective for CXOs, IT should be seen as a value provider and not as an expense centre. Top management support is critical where business is conducted at Internet speeds and management needs to see IT's value to the wider business," said Martijn Blanken, managing director, Telstra Global.
Telstra Global is a global supplier of managed network and hosting services, and jointly released the findings of this report.
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