Andy Jassy, Amazon Web Services senior vice president, opened the company's annual user conference with a clarion call for organisations to transform their business using the cloud.
Transformations are happening across virtually every industry that are built on top of the cloud. These include AirBnB for hotels, Spotify to music, and Dropbox for consumer storage; all of which were built on top of the cloud of AWS.
"As an enterprise you don't have the option to be slow anymore, if you want to be competitive long term. Otherwise you fall into a death spiral and ultimately lead to extinction," said Jassy at the AWS re:Invent in Las Vegas.
The conference, now on its third year, was attended by 13,500 customers and partners across the globe and another 50,000 watching it through live streaming.
He says AWS has been growing dramatically, with a million customers using AWS in every imaginable business segment and company size. Their customers range from startups like Pinterest, Dropbox, and Spotify to large customers in finance and government, among these are Commonwealth Bank of Australia.
According to Jassy, their customers include 900 government agencies across the world, including the US Navy, NASA, and 3400 academic institutions. At the same time, he says, AWS has a large and vibrant ecosystem of partners helping customers move to the cloud.
With 40 per cent growth year on year, AWS is the largest multibillion enterprise IT company in the world. The main drivers for cloud are agility and innovation, he says. But the cloud is also about how fast an organisation can deploy servers, if it wants to do something new. In the "old world", a term he uses throughout the presentation to refer to on-premise technology, it would take take 10 to 18 weeks, which would be "demoralising" for staff. With cloud, you could have thousands of servers in minutes. "You can from idea to launch in record time. The staff know if they have an idea, it is worth it, because they have a chance to try it, see if it works, and expands it."
More and more companies are moving workloads in large amounts - or their entire data centres - to AWS and the cloud.
Companies of every size are deploying new applications by default to the cloud, he states. Large companies, meanwhile, are trying to figure out how to migrate their applications as fast as possible to the cloud.
In contrast, in the old world, these companies would spend millions for "expensive inflexible slow moving infrastructure that is frozen in time.
"The cloud is becoming the new normal," Jassy says. "The new normal companies have this really large, robust, fully featured technology platforms from AWS at their fingertips to get ideas to launch as fast as possible."
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