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AWS re:Invent: Transform the enterprise through the cloud

Divina Paredes | Nov. 17, 2014
Andy Jassy, Amazon Web Services senior vice president, lists steps businesses can take as cloud becomes the new normal.

He says AWS is working towards becoming a trusted advisor to the business, providing automated cost optimisation and advice.

According to Jassy, AWS has sent 2.6 million of those notifications to customers and saved them $350 milliion dollars.

"We don't want to make money from you if you are not getting value out of it. We are trying to build a business that will outlast all of us in this room."

Partnerships in the new normal

During the keynote, Jassy announces the launch of AWS services and partnerships.

One of these is the Amazon Aurora or "new dawn", which is a commercial grade database that is five times better than standard MySQL, he says.

Amazon Aurora is a MySQL-compatible database engine for Amazon Relational Database Service (Amazon RDS) that combines the speed and availability of high-end commercial databases, with the simplicity and cost-effectiveness of open source databases. Its availability is as good or better than commercial databases or high-end SANs, superior scalability and security, at one-tenth the cost of high-end commercial database offerings. With no upfront costs or commitments required, customers pay a simple hourly charge for each Amazon Aurora database instance they use, and Amazon Aurora can automatically scale storage capacity with no downtime or performance degradation.

Jassy also announces three new services to make it easier for enterprises to maintain security, governance, and compliance of their resources in the AWS Cloud.

AWS Key Management Service is a fully managed service that makes it easy for customers to create and control the encryption keys used to encrypt their data on the AWS Cloud.

AWS Config is a fully managed service that provides customers with full visibility into their AWS resources and associated relationships, lets them audit resource configuration history, and notifies them of resource configuration changes.

AWS Service Catalog allows enterprise administrators to select what AWS resources they want their employees deploying, in what configurations, who has access to each of these options, and then makes them discoverable to their employees via a personalised portal.

Jassy also shares that AWS has significant significantly expanded APN Partner benefits, launched new Managed Service and SaaS Partner Programs, and APN Partner-specific training for its AWS Partner Network (APN) program.

AWS also announces that the AWS Marketplace has grown to more than 1,900 software products that are pre-configured for the AWS Cloud and available across 23 different categories that customers can purchase and launch, many with 1-Click functionality.


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