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Box CEO: IPO, beefed up collaboration features on the horizon

Juan Carlos Perez | July 4, 2013
Box will boost the collaboration capabilities of its product in the next 18 months, and could become a publicly traded company next year or in 2015.

At the time, Box officials said that the Folders technology will be meshed with Box's iOS application and upgraded later this year. Folders includes a PDF viewer, a music player, document, photo and video viewers, a photo and video recording tool and the capability to create and edit notes.

Also in May, Box acquired Crocodoc, whose HTML5 technology it will use to improve the way documents stored on its service are rendered for viewing, replacing its existing document preview feature.

"We're making a significant push right now to ensure we have the absolute simplest experience around managing and consuming content," Levie said.

He's convinced that the attractiveness of the Box service will continue to rise along with the popularity of cloud-based business software, which is creating an ever-growing number of fragmented content and data silos across applications.

"Customers have gone from using a dozen or half a dozen [cloud] services or apps in their business, to using hundreds, so there is going to be even more demand for centralizing your business content at once within Box, and being able to extend that content to all of the apps you're using," Levie said.

To that end, Box established years ago and continues to enhance a developer platform for its service so that software vendors and enterprise developers can link the Box product with their tools, applications and systems.

"We want Box to be the underlying platform where that collaboration and content sharing happens, so we have to invest directly in apps that will drive that as well as in platform functionality that will create those experiences," he added.


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