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Brocade bets US$100M in APAC to boost cloud adoption

Veronica C. Silva | March 30, 2011
Funds to help customers test Ethernet ‘fabric’ to move to cloud

MANILA, PHILIPPINES, 30 MARCH 2011 - Networking solutions provider Brocade is investing US$100 million in the Asia Pacific region to encourage customers to move to cloud computing.

The funds are intended to encourage customers to test Ethernet fabric and other cloud-infrastructure products and support from Brocade at no cost, but with the option to purchase from a preferred Brocade partner, the company said in a media statement.

The amount is just part of the Brocade's investment in the region, which the company sees as promising for the virtualisation and cloud-computing industry that is expected to grow to almost US$7 billion by 2016.

Brocade said that aside from the funds, it would also hosts meetings and workshops among company decision-makers and those responsible for implementing the technology - the network architects and administrators.

Strategic investments

Deb Dutta, vice president and general manager, Asia Pacific, Brocade, said these new investments are on top of most recent investments of the company on capital and human resources, including research and development, IT services and back-office support.

"Growing a business requires continued investment especially in a region as competitive as Asia Pacific," said Dutta. "These investments demonstrate how strategic we view the opportunities in this region and reflect our confidence in our ability to grow our business in core and emerging markets here."

Mike Klayko, CEO, Brocade, said his company will compete aggressively in the virtualisation and cloud computing market in the Asia Pacific region, which is "so important to our company's long-term growth strategy." Klayko expressed confidence that the company's 15-year experience in building mission-critical data centre networks is its differentiator.

Brocade is positioning its Ethernet fabric networking technology solutions as being "purpose-built" for virtualisation and cloud-optimized data centers. For this technology, Brocade is offering its Brocade VCS technology and Brocade VDX 6720 Data Center Switch.


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