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Cloud fight keeps Amazon, Microsoft, Google and Rackspace clamoring for enterprise customers

Brandon Butler | April 19, 2013
At a Summit for its cloud services division, Amazon tries to make the case its cloud is more than ready for the enterprise

That doesn't include a variety of other announcements the company has made, including new features for its RDS database, allowing users to scale up and set predefined input/output per second (IOPS) of up to 30,000 per database instance. AWS rolled out support for Hyper-V virtualization platform from Microsoft for its storage gateway, which work to synchronize data between customers' premises and the Amazon cloud. Just today at the Summit, AWS announced new analytics tools for its DynamoDB non-relational database, and new encryption features for Oracle relational databases running in its cloud.

Mark Levitt, who tracks the enterprise cloud market for Strategy Analytics and attended the AWS Summit today in New York, says Amazon trotted out enterprise customers to discuss how they're using AWS cloud services. Representatives from Bristol-Meyers Squibb, General Electric and NASDAQ all spoke about their use of the Amazon cloud. Following up on recent reports that the CIA is paying $600 million to Amazon to help build a private cloud, Levitt says the product enhancements, combined with the customer case studies, give more credibility to Amazon making the case that it is a viable public cloud provider for the enterprise market.


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