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Cloud forces telcos to evolve: Pacnet

Nurdianah Md Nur | Dec. 10, 2014
Instead of simply providing products and services, carriers should now partner clients to solve strategic business cloud and networking needs, advised Jim Fagan of Pacnet.

How should telcos meet the changing demands of customers (be it enterprise or consumers) due to increasing cloud usage? 
Enterprises, regardless of industry or geography, are leveraging technology to create a marketplace advantage.  At Pacnet, we've seen an increased number of enterprise customers in APAC coming to us with strategic, three to five-year business plans focused on expansion and migration to cloud-based applications. In turn, these customers are demanding more flexibility from their providers, including solutions that match long-term business goals and enable migration into new technologies that can help these companies penetrate new markets faster. 

We have experienced a shift from simply being a provider of products and services to partnering with clients to solve strategic business cloud and networking needs. Today's telcos need to learn to capitalise on this new approach, working alongside customers to create solutions that meet business needs while continuously working to improve and enhance telecom offerings. 

Is PEN and PEN 2.0 Pacnet's answer to countering the perceived negative impacts of the cloud?
Although disruption in the cloud market has produced many remarkable solutions and technologies, it has also left traditional network providers and telcos at a disadvantage when attempting to keep pace with the changes. Steady and massive increases in bandwidth and IP traffic means carriers have to constantly upgrade network infrastructure in order to cope with the rising demand of high-speed, low latency connectivity.

At Pacnet, we believe that the perceived negative impacts of cloud actually create an opportunity and PEN was designed to fill the gap in networking and create a fabric that enables cloud solutions. This has spurred the need for dynamic and secure provisioning of compute, connectivity and storage resources resulting from anywhere, anytime demand. Today's organisations also require burstable hybrid cloud solutions as well as the flexibility to seamlessly move workloads from one location to another.  

Pacnet enables customers to overcome complex cloud and network challenges via PEN, a fully automated SDN solution that offers customers the ability to self-provision bandwidth and manage and monitor network usage and account information in real-time. PEN brings cloud provisioning to the network, allowing customers the opportunity to self-provision and configure network resources instantly, controlling performance and Quality of Service (QoS) requirements under a flexible pricing model and industry-leading Service Level Agreements (SLAs).   

Why is it significant that PEN 2.0 is SDN- and NFV-enabled? 
SDN- and NFV-enabled infrastructures are critical platforms in the evolution of the next generation of agile, dynamic cloud environments as well as the hosting of non-conventional workloads. 

SDN changes the way networks are built, provisioned and managed by providing a scalable, elastic and centrally managed environment offering capabilities to control demand capacity and resource allocation. Long gone are the days of manual network reconfiguration; SDN leverages a software interface to configure the network in minutes, rather than days. Bandwidth can also be increased or decreased within minutes. Leveraging the SDN-enabled PEN, customers in our carrier-neutral, multi-tenant data centres can dynamically shift server loads within a facility or in data centres in different regions, giving customers the flexibility to meet changing business requirements.


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