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Dropbox and you: A future where apps drive cloud storage

Jared Newman | April 11, 2014
Price wars and freebies are out. Hooking you into paid services is in.

project harmony
"Project Harmony" adds Dropbox-powered collaboration and communication features to Microsoft's Office suite.

For Dropbox, creating killer cloud-based applications will be the challenge. The company is going up against the likes of Microsoft and Google, who can tightly integrate cloud storage through their own operating systems and productivity suites. But with e-mail, photo sharing, and the Office collaboration features baked into the intriguing "Project Harmony," Dropbox has at least identified a couple of areas where it can compete, and start to fight its way out of the downward pricing spiral.

 

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