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How VMware will try to shake up the cloud market this week

Brandon Butler | May 21, 2013
How VMware plans to launch a public cloud to compete with Amazon, but some question what real value it brings to customers, and what it will mean for the company's partnerswill try to shake up the cloud market this week

Others in the cloud industry question it though. John Considine, CTO of Verizon Terremark, which bases its public cloud offering on VMware, says it will not be enough to offer customers a common management platform, like VMware's across their public and private clouds; there are multiple third-party tools that already provide that functionality. Considine used to be CEO of CloudSwitch, one company that specializes in the service, which Verizon bought and has now integrated with Terremark. Verizon-Terremark has been "inclusive" with regards to allowing other management platforms, like those from CA, BMC, RightScale, and others to manage Terremark cloud resources. As those technologies mature in functionality, the advantage of having a common management platform between your public and private clouds decreases, he says.

VMware is betting that will still be an advantage though. As the company faces increasing competition on its legacy strength in the hypervisor market, it is turning to public cloud resources and new initiatives like Pivotal and virtual networking as growth areas for the business. We'll find out just what this public cloud news means for customers and partners on Tuesday when VMware provides additional details.


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