To start with, IBM is focusing on two workloads:
Application development and testing across all three new cloud offerings. In the same way that application development and testing was the first market segment to adopt virtualisation technology, it is the first to move to cloud computing hence IBM, and others, focusing on this segment. The new offering relies on tools based on Rationals new Internet-centric Jazz application lifecycle management platform.
Virtual desktop workload available from its private and public cloud offering: The market for virtual desktop is quite immature and the focus on virtual desktops reflects IBMs ongoing ambition to wrestle the desktop out of Microsofts grasp. The new offering complements the on-premise offering that IBM announced in December 2008 that combines technology from IBM Lotus, Canonical (Ubuntu Linux) and Virtual Bridges (Virtual Desktop Infrastructure).
Service management is the secret sauce
IBM announced its Service Management Center for Cloud Computing, the first cloud-specific software product, in February 2009. Some, but not all, of its components are embedded in all of IBMs three new offerings. IBM calls these embedded capabilities its clouds secret sauce. Service management is indeed key to cloud computing. IBMs offering is based on Tivoli software though, so will appeal mostly to those customers that have an investment in Tivoli products.
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