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IBM SoftLayer takes Loft into the Cloud

Brian Karlovsky | March 5, 2014
Australian creative digital agency Loft has used IBM SoftLayer's Cloud services to transform its traditional education business.

Australian creative digital agency Loft has used IBM SoftLayer's Cloud services to transform its traditional education business.

The Loft Group will migrate its digital learning platform onto IBM's SoftLayer Cloud infrastructure to deliver custom, mobile education and training platforms to clients.

The group traditionally designed and printed training manuals, most notably for the Australian subsidiary of the world's largest cosmetics and beauty company, L'Oréal.

The company has developed a software-based design and delivery platform which completely digitised all client materials.

The group will use the Cloud platform for its digital e-learning campaigns.

The Loft Group says it was attracted to IBM's SoftLayer, over rivals such as AWS, because the technology provided the company's customer support teams with the ability to use analytics to monitor and tune their networks. The Loft Group product and services director Garry Russell said moving the company's services to the Cloud allowed the company to achieve global scale and consistent performance across multiple countries, helping it to grow at a pace which would have otherwise taken three to five years.

"To maintain our high standards of customer service, we wanted to be able to simultaneously monitor our global environment and load balance, as well as tune our performance to our customer's needs in real-time," he said.

"Being able to precisely and quickly respond to our customers' needs in every country is a critical pillar of our global expansion, and this level of performance tuning was one of SoftLayer's biggest differentiators." He said IBM's reputation as a tier one IT provider was a focal point in the selection process

"By working with a well-regarded company such as IBM, we are able to inspire confidence in our clients that our platform would be hosted in a robust and secure cloud environment," he said.

"Global giants such as L'Oréal are extremely prudent when it comes to deploying new technology within their organizations, so having IBM's brand power behind us makes it that much easier to get our business pitches across the line with clients." IBM A/NZ, Cloud executive, Dean Evans, said it was an excellent demonstration of the power, security and agility that Cloud computing could deliver.

"Enabling a grassroots, local company of modest size to tackle global markets, quickly adapt to changing market and technology demands and expand at an extraordinary rate," he said.

"Using IBM's cloud services, The Loft Group is now doing what previously only large companies with deep enterprise IT architectures could do."


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