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IIIS 2013: From the Business Perspectives

Caroline Ng | June 28, 2013
The Business Technology Stream of IIIS 2013 kicked off with the topic, "Storage Optimisation—Managing Data Growth and Operational Efficiency," moderated by Simon Piff, associate vice president of enterprise infrastructure of IDC Asia/Pacific.

Beyond migration, the management of keeping applications online proves to be another concern for businesses as the capacity of their data is expected to balloon with time.

"A lot of companies buy 10TB of data of capacity on day number one because they are afraid within five years time, they will have to replace the storage. When you start to replace the storage with immense capacity inside, how do you manage?" he asked.

He proposed NetApp's unified storage architecture at scale as a solution to meet emerging workload challenges. With its clustered data unified storage, organisations will be able to grow to larger number of nodes. Thereby, increasing their flexibility to scale in a single system with delegated management.

This means organisations will be able to harness non-disruptive operations when they expand or even simply through regular upgrades.

Panel Discussion #1
The first session was followed by a discussion between Riverbed's Neo and NetApp's Uriarte, centring on the usage of cloud for storage optimisation.

Neo stressed on the increasing cost of data storage since "an astonishing amount of data is being created in organisations every year with growth rates of 30-40-60 percent upwards."

With cloud costs dropping from ten to one cent per gigabyte per month, Neo said cloud is becoming a very cost effective way to store data for backup and archive purposes.

Uriarte echoed similar benefits of using cloud to optimise storage. Beyond cost-savings and better return of investments, he further highlighted the time-saving aspect of migrating into the cloud.

"It is about the RTO and RPO if you are talking about moving the workloads into the cloud. I have seen users that drop their RTO and RPO from 24 hours down to 3 minutes using the optimisation solutions," he added.

Optimism runs high for the panel that cloud will add tremendous value to organisations.

Right resources
Raymond Lambie, product marketing manager Asia Pacific/Japan, HP, talked about data protection as an enterprise challenge.

Specifically, he zeroed in on the domination of 'supply discussions' as a problem since they are responses to a demand for resources. He meant that supply can be considered as costs, in a way that it costs to supply resources.

Raymond Lambie
Photo: Raymond Lambie

While demand, on the other hand, can be seen as revenue being generated from applications that are demanding resources. In his view, an effective discussion should include a healthy equation between 'cost versus benefit' but this is lacking at the moment.

"At some point, simply trying to address these challenges without supplying more resources is going to be ineffective. You need to start managing demand by understanding what is being required," he said.


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