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IT spending lagging behind Hong Kong retail growth

Sheila Lam | Feb. 22, 2013
Thanks to the influx of mainland tourists, Hong Kong's retail industry has experienced unprecedented growth in the past few years. The Hong Kong Census and Statistic Department shows the city's retail sales in the first 11 months of 2012 reached HK$399 billion, a 9.9% growth from the previous year.

From bricks to clicks

To optimize the operation of its online retail channel, Bossini uses cloud computing. Wong said massive amount of images are required for its online channel and cloud storage serves as an ideal platform for managing and archiving them.

Bossini is not the only retailer developing an online channel. Lai from HKRTIA said that soaring rental costs are driving more mid-size retailers towards online sales.

"It's an ideal platform to build its brand and reach a wider spectrum of customers," said Lai, "but the upcoming challenge lies in bridging these channels to create a consistent experience."

 

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