From bricks to clicks
To optimize the operation of its online retail channel, Bossini uses cloud computing. Wong said massive amount of images are required for its online channel and cloud storage serves as an ideal platform for managing and archiving them.
Bossini is not the only retailer developing an online channel. Lai from HKRTIA said that soaring rental costs are driving more mid-size retailers towards online sales.
"It's an ideal platform to build its brand and reach a wider spectrum of customers," said Lai, "but the upcoming challenge lies in bridging these channels to create a consistent experience."
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