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Krux cloud integrated into AdzCentral solutions

Anuradha Shukla | July 31, 2013
Both companies sign a new strategic partnership.

Scientific Media Buying company AdzCentral will integrate Krux’s cloud-based data management platform (DMP) into its complete suite of real-time, data-driven digital marketing solutions.

The company has signed a new strategic partnership with data management solutions provider Krux. 

Both partners will work towards delivering a full-service and real-time solution for managing consumer data for online marketers, publishers and content providers located in key markets in Asia Pacific.

This alliance will help marketers and publishers in Asia Pacific who want to improve their revenue and consumer engagement initiatives. These marketers and publishers can capture, control and connect their own data on Krux’s platform in a secure manner.

“This represents an inevitable and much needed convergence of big data, analytics, and cloud storage,” said Reza Behnam, founder and CEO of AdzCentral. “It brings to bear, in a scalable way, audience data management in the service of digital marketing and publisher monetisation. This is what advertisers and publishers have been waiting for: advanced targeting, actionable audience segmentation, data portability and security.”

Real-time tools

The addition of real-time tools by Krux technology enhances AdzCentral’s Scientific Media Buying capabilities, and this enables marketers and publishers to more efficiently protect, manage and monetise their data.

Krux will also leverage AdzCentral and its reseller partners as a distribution and support channel for its technology platform in the Asia-Pacific region.

By creating an in-market channel for advertisers and publishers, Krux and AdzCentral are enabling them to access an advanced data management technology.

Thanks to this partnership, customers now have more control over their data and don’t have to spend time securing it.

“This partnership allows us to deepen our relationships with both existing clients as well as strategically service new clients in the Asia-Pacific region,” said Tom Chavez, Krux co-founder and CEO.  “Together with AdzCentral, we’ll be providing companies with real-time data solutions that they need to deliver a smarter and safer web experience for their visitors.”

 

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