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Microsoft APC: Cloud proactivity requires customer, business, and objective evaluation

Nermin Bajric | Aug. 23, 2013
Partners should employ a niche business model while having a valuable answer for customers.

At the same time, the transformation takes time, and furthermore, some customers were not ready due to issues around vendor trust and unavailability of solutions; these issues are diminishing as Cloud becomes the norm.

The other key factor is that Cloud interest is being generated among customers as they are being forced do more with less in terms of budgets, and see Cloud as a way out of hardware and infrastructure investments.


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