It is essential for businesses to recognise that technological tools, sophisticated models and differentiating data count for little unless the organisation has the enterprise-wide capability and commitment to capitalise on them. Even more critical is proper governance, management, technical know-how and a host of new disciplines to share, find and deliver richer services to clients and employees.
As custodians of information, how can CIOs communicate the idea that analytics is the next big thing, and is really an enterprise solution?
Data is being recognised and managed as a corporate asset, not just records in a database. High-performing businesses take control of their data and share it across their business units and business partners to create new revenue streams as well as improve their services. Going into the future, it is difficult to imagine any enterprise running a successful business without well-managed data and a significant focus on analysing better ways to increase productivity and customer satisfaction.
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