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Mobility in 2013: Making An Impact

Aritra Sarkhel | Feb. 7, 2013
The easy availability of smartphones and bandwidth will increase enterprise mobility adoption.

The easy availability of smartphones and bandwidth will increase enterprise mobility adoption.

Mobility has been a much abused word over the last couple of years. A lot of talk has been generated around it among enterprise players but come 2013, all that talk will slowly give way to widespread enterprise mobility deployments by channel partners across India.

"Mobility is on the agenda and strategy of eight out of 10 CIOs in India, stretching across sectors and company sizes. Everyone is looking at enterprise mobility to extend value to their existing applications investment," says Sunil Padmanabhan, Research, Director Gartner.

The need for mobility

Reports from around the globe seem to justify the positive vibes in 2013 for enterprise mobility. According to a McKinsey report, titled Online and upcoming: The Internet's Impact, half of the Internet population in India will be using the mobile phone as a device to access the internet.

On the technology front, IDC finds the increasing adoption of mobility and cloud computing stimulating the demand for mobile application platforms, integration and messaging solutions and cloud-enabling middleware or appliances. It expects a CAGR of 15 percent for third platform IT spending (includes mobility among other technologies), with cumulative growth (between 2013-20) of 70.4 percent.

While Gartner notes that, in India the importance of 'anytime anywhere' accessibility to enterprise information is placed high on the list. This is being looked upon as an opportunity for enterprises to make the right decisions based on information from enterprise applications like CRM, ERP or HCM solutions. "All these are drivers for business leaders and CIOs to extend the value of their application to mobility,"says Padmanabhan.

The need to put more of the mission critical enterprise applications on a mobile platform has prompted legacy IT vendors like Microsoft, IBM and Oracle to create mobility offerings for their respective enterprise application product suits. While the vendors alone cannot proliferate growth in 2013, there are a number of collaborations between the vendors and channel partner community to create a partner-centric mobility solution. Therefore, by adopting such a strategy the engagement between customers, partners and employees will be profound.

Padmanabhan expects around 25 to 30 percent of users to access enterprise applications through a smartphone or tablet. "Enterprise application leaders are compelled to revisit their mobility strategy despite all concerns for security and BYOD."

According to Channelworld's State of the Mart 2013 survey, mobility accounted for the highest traction rate (33 percent) as a technology that SIs in India would most want to explore in 2013.

It will lead to the extension of business value to the end-customer by providing mobile access to remote workers like the sales force, collection teams and distribution agents of large retailers.


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