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Nick Carr's 'IT Doesn't Matter' still matters

Ann Bednarz | May 15, 2013
Nick Carr's article "IT Doesn't Matter" was published in in Harvard Business Review in May 2003 and ignited an industry firestorm for its perceived dismissal of the strategic value of IT.

Back when "IT Doesn't Matter" was published, the idea of utility-like computing was relatively new in the trenches of enterprise IT. But Mann saw some IT leaders accept the implicit challenge and begin laying the groundwork for cloud computing because of Carr's article.

"There were a couple of organizations that specifically started talking to me about virtualizing everything, automating everything, implementing chargebacks and things like that. That was the start of a number of my clients' journeys to the cloud," Mann says.

The fact that it's still being talked about suggests Carr made some valid points.

"If Nick had just merely [been] a provocateur/bomb-thrower/iconoclast -- i.e., had he been wrong -- then the article would have been a 9 days' wonder, not something you'd like to write about on its 10th anniversary," Stewart said.

At the very least, the article left a lasting impression. "It's still a bit of a raw nerve for a lot of people," Mann says.


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