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Pencil Banner delivers mobile customer service apps

Chris Kanaracus | Feb. 26, 2013
Mobile chat, communities, screen-sharing and more are on tap from is undergoing some changes of its own. At an event in New York Tuesday, CEO Marc Benioff is expected to discuss the company's new marketing message, "customer companies," and how's clients can become ones.

This is a shift away from's previous tagline, "social enterprise," which Benioff had pushed hard in a long series of road shows and keynote addresses. Last year, withdrew a trademark application on the phrase after pushback from social and environmental agencies.

Apart from that controversy, it wasn't clear how well's broader customer base had embraced the social enterprises concept.


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