Salesforce.com is undergoing some changes of its own. At an event in New York Tuesday, Salesforce.com CEO Marc Benioff is expected to discuss the company's new marketing message, "customer companies," and how Salesforce.com's clients can become ones.
This is a shift away from Salesforce.com's previous tagline, "social enterprise," which Benioff had pushed hard in a long series of road shows and keynote addresses. Last year, Salesforce.com withdrew a trademark application on the phrase after pushback from social and environmental agencies.
Apart from that controversy, it wasn't clear how well Salesforce.com's broader customer base had embraced the social enterprises concept.
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