Sansan-- cloud-based business card management services provider -- is accelerating its product innovation and international business growth.
The company has secured US$16.9 million in Series C funding to this end.
Sansan will leverage the added capital to enhance its reach in Singapore, develop its product offering with a strong emphasis on mobile strategy, as target users build their sales strategies on mobile.
The latest round of funding includes investments from Silicon Valley based DCM Ventures. Salesforce Ventures, Salesforce global corporate investment group, and Nissay Capital also participated in this round of funding.
These venture capital have financed Sansan previously to optimize its product offering and to take the Sansan's business out of Japan to international markets, starting with the USA and Singapore.
Sansan will use the added capital to develop its product offering with a strong emphasis on mobile strategy.
The company also plans to open the platform to connect to other enterprise services expanding user base beyond SMEs to include large businesses.
Sansan expanded into Singapore in October 2015 and is already working with few Singapore-based clients such as Frontage Asia and MediaMath.
Sansan's funding has come on the heels of a strong demand for Software as a Service (SaaS) solutions among businesses of all sizes in the Asia Pacific and Japan region.
"From the newly raised capital we will invest US$3 million in the Singapore market in 2016 to reach out to more companies that could benefit from using our platform," said Chika Terada, founder & CEO of Sansan. "In Singapore, we pin our hopes on tapping a large pool of SMEs that are rapidly going digital and adopting cloud-based solutions to enhance productivity, better manage costs, and most importantly to effectively engage their customers, build loyalty, and ultimately, grow the business."
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