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SAP thriving in APJ, and growing in emerging markets

Zafirah Salim | April 25, 2014
SAP APJ released its Q1 FY14 earnings results, which highlighted strong growth in cloud, analytics and SAP HANA, with India and SEA showing momentum.

Enterprise application software provider SAP recently announced its financial earnings for the first quarter of this year, which revealed that it is gaining strength in Asia Pacific Japan (APJ) and gaining momentum in emerging markets.

According to its media statement, technology trends such as cloud, mobile and big data are the key factors in boosting its business. The vendor stated that customers, especially in emerging markets, see the benefits of replacing traditional systems with new, transformative solutions that can help their business run better, be more efficient and improve customer satisfaction.

These technology trends and customer demands resulted in SAP APJ's strong growth in cloud, analytics and SAP HANA. Besides that, India and South-East Asia also saw strong momentum. 

"We are seeing customers adopting SAP solutions to run their business faster, smarter and simpler, especially in emerging markets," said Adaire Fox-Martin, President of SAP APJ. "Now with SAP's cloud offerings, customers can extend their existing infrastructure to develop new ways to drive information and insights and gain a competitive advantage in a more efficient new way."

Additional highlights from the Q1 FY14 report includes a double-digit growth in analytics across APJ, a triple-digit growth for the company's flagship SAP HANA technology for the third consecutive quarter in the region, as well as a triple-digit growth for its Business Suite revenue.



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