The challenge for SingTel is to build on its momentum in the domestic market and turn this into pan-Asian success. The market opportunity is undoubtedly substantial the IMF predicts that Asia-Pacific will be the largest economic region globally by 2030 and SingTel aims to take a major share of this opportunity. There is evidence that Singapore has been the recipient of increased investment in data centers, and MNCs operating in the region are using the city state as the infrastructure hub for a new wave of cloud services.
There is little doubt that SingTel will face strong competition from other Asian competitors with equally ambitious plans, as well as global service providers with aggressive cloud services plans and established relationships with multinational corporations. But Singapore and SingTel have a lot going for them, including a strategic geographical position, advanced local infrastructure, and strong government support and funding for ICT. However, it is SingTels attitude to service development through innovation, which has an outward-looking feel (being built around a strong partnership strategy), that may just tip the pan-Asian balance in its favor.
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