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SoftLayer helps companies build their customer base in AP

Nurdianah Md Nur | April 23, 2013
SoftLayer has also recently appointed Daryl Webb as the new general manager for the company’s Asian operations based in Singapore to demonstrate its commitment to Asia.

SoftLayer, a global cloud infrastructure platform provider, is helping tech companies build their customer base in the Asia Pacific region through its cloud infrastructure provided by its data centre in Singapore.

Established in September 2011, SoftLayer's data centre in Singapore provides a reliable network that enables its customers to deliver their application or game to users across the region with low latency.

Companies that have benefited from this include content protection network provider Distil Networks, online booking agency, digital advertising agency, and social and game developers, 6waves and Beijing Elex.

With SoftLayer's infrastructure, was able to sell 5,000 concert tickets for South Korean band, Big Bang, within 15 minutes without its portal crashing from the high traffic of concurrent users at one time. "There were only two online ticketing platforms selling the tickets, and our competitor's servers died for four hours," said Natali Ardianto,'s CTO. With this success, more users turned to for booking tickets to entertainment activities.

To further show its commitment to Asia, SoftLayer has recently appointed Daryl Webb as the new general manager for the company's Asian operations based in Singapore. With his years of experience in the hosting industry and ICT sector, Webb will be tasked to drive the expansion of SoftLayer's presence in Asia and provide strategic support for clients in the market.

SoftLayer also has private network across the continent with network points-of-presence (PoPs) in Singapore, Tokyo, and Hong Kong. The private network provides customers with high-capacity connections across SoftLayer's global footprint.


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