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Start-up Spotlight - Meet the emerging tech businesses of Australia

Holly Morgan | June 23, 2017

startup spotlight

In reflection of the increased levels of innovation across the industry, this column uncovers the emerging start-ups changing the face of the channel in Australia.


Venn IT Solutions

Geoff Hughes - Founder and Managing Director, Venn IT Solutions
Geoff Hughes - Founder and Managing Director, Venn IT Solutions

FOUNDED — 2015
KEY TECH — Cloud, managed DR-as-a-Service
KEY VENDORS — Commvault, Amazon Web Services, NetApp, Cisco, iSeek Communications
KEY CUSTOMERS — Thiess, Allianz Global Assistance, Newcrest Mining, PFD Food Services

Founded in March 2015, born-in-the-cloud provider, Venn IT Solutions, started out with view to serve the market by taking an agnostic, outcome-driven approach.

“We are always looking at the outcome first and have put ourselves back into the customer advocacy position to offer good practical advice for their environments and requirements using either on-premise, hybrid or cloud based solutions,” Venn IT Solutions founder and managing director Geoff Hughes said.

“We pride ourselves on being independent.”

For Hughes, cloud consulting is the business’ core focus for the coming years.

“We have identified some great use cases for cloud and also some major warning signs for workloads that are currently inappropriate for cloud hosting in their current form, so we are continuing to build intellectual property in this space,” he said.

The typical target customer is a business in the large enterprise and government organisation range with more than 1000 users.

“I consider the competitive landscape in two different categories — systems integration and product resell alongside born-in-the-cloud partners,” Hughes added.

“We consider ourselves as being a good balance of the above, with some proven methodologies for project delivery whilst being able to integrate cloud products into the solution. Our differentiators are our independence and enterprise level engagement.”

The current team of seven places the business in a position where it can operate flexibly while priding itself on speciality.

“We are not a big ship to turn, we will take advantage of our size while we can,” Hughes added.

Key goals include a continued focus for managed backup services and assessment services relating to removal of tape technologies and backup to cloud.

“Our first full financial year of trading ended in net profit and we recovered our start-up costs,” he added. “We are also on track for 40 per cent growth in revenue for FY17.”


Umlaut IT

Shane Reid - Sales Director, Umlaut IT
Shane Reid - Sales Director, Umlaut IT


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