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Take a holistic approach towards enterprise mobility: Akamai interview

AvantiKumar | July 8, 2015
Akamai Asia Pacific & Japan's Jason Hatch talks with Computerworld on how organisations can optimise user experience in a global, cloud-driven age of BDA and the IoT.

An organisation's risk profile also plays an important part in balancing privacy and security. Using email as an example, a highly regulated organisation may choose a completely sandboxed email client with tight data controls. A less-regulated but still security-conscious organisation may opt for a native email experience but still encrypt email attachments. An unregulated organisation may deploy native email and simply wipe corporate email in the event of device loss or theft or employee departure.

The key point and an on-going challenge is to strike a balance between maximum flexibility and minimum risk when using the devices.

 

Looking ahead in the next 12-24 months, what are the top challenges you believe organisation will be facing? What would be your advice - and would this vary across different industry and public sectors?

 Performance

Ensuring fast and quality performance to deliver a seamless user experience continues to be a key challenge for organisations in their mobile and digital transformation journey. Customer expectations with regards to loading times and accessibility across a variety of devices are becoming more demanding. 

Additionally, as mobile data consumption grows, the mobile user experience is, increasingly more skewed towards a video experience. The recent explosion of video has already put tremendous strain on web performance.

Consider this. According to Aberdeen Group, a 1-second delay in load time can mean 11 percent fewer page views, a 16 percent decrease in customer satisfaction and 7 percent loss in conversions. Specific to online video performance, our own research has shown that videos with a start-up time that exceeds 2 seconds tend to have higher abandonment rates. With each additional second another 6 percent of viewers abandon, and by the time this gets to 10 seconds, half of the audience is gone.

According to Akamai's 2014 Consumer Web Performance Expectations Survey, mobile users are 15 percent more likely to have a dissatisfying experience than desktop users, and are least likely to return to a website where they had a dissatisfying experience. 

Another recent online poll conducted by Akamai amongst FSIs found that majority of respondents (71 percent) said the biggest barrier to customer mobile adoption is poor performance.

Complexity is another key consideration for delivering superior performance. Based on Akamai's observations, consumers access content from over 11,000 different devices per day--a number that is set to increase in the coming years. Additionally, while there are the "big four" browsers (Chrome, Mobile Safari, Firefox, and Internet Explorer), there are over 10 mobile browsers that users could access content from, each with their own version and a feature set. Taken as a whole, end-user device fragmentation makes it extremely difficult for enterprises to ensure that applications are delivered, loaded, and rendered consistently across the ever-growing, and increasingly fragmented mobile device ecosystem.

 

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