In developing strategies and implementing enterprise mobility solutions, organisations should also start with adopting the customer or end-user perspective - what is their actual experience and how does it compare to the competition and Internet leaders.
Consumers are increasingly expecting a personalised experience, wherever they are, however they choose, from online to mobile to in-store. By prioritising personalisation with tools like optimised search, localisation and dynamic recommendations, businesses can create significant impact on customer engagement and overall revenues."
What aspects about your strategy and services set you apart in the eyes of your customers?
Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand and enabling enterprises to securely leverage the cloud and mobile technologies. Akamai delivers 15-30 percent of all daily Web traffic and deploys the most pervasive, highly-distributed cloud optimisation platform with more than 170,000 servers in 102 countries within over 1,300 networks, delivering more than two trillion interactions daily.
Combined with intelligent software, the Akamai Intelligent Platform delivers unprecedented business and technical insights and is at the core of our strategy and solutions. It is constantly monitoring Web conditions to provide instant device-level detection and optimisation and make decisions based on comprehensive knowledge of network conditions. It also helps identify, absorb, and block security threats. Building on this platform, Akamai's Cloud Security Intelligence analyses more than 20 Terabytes of daily web attack traffic associated with hundreds of millions of unique IP addresses on an hourly basis.
Akamai recently added two new managed security offerings - Managed Kona Site Defender and Kona DDoS Defender solutions - designed to provide customers with both proven security technology, 24x7 monitoring and attack support as well as world-class security expertise to protect their websites and web applications from malicious activity, keeping them online and providing high performance, even in the midst of an attack.
A recent improvement to Akamai's Kona Rule Set delivers industry leading false positive and false negative rates and has shown about 30 percent decrease in reporting false positives and false negatives, helping security professionals ensure that more malicious traffic is being blocked while at the same time allowing more legitimate traffic to pass.
Akamai also recently introduced the Kona Client Reputation, a customisable rating system that helps organisations better define which clients to block and which to let through. Internal testing shows that the solution is able to stop an average of up to eight times as many malicious requests than using Kona Site Defender alone.
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