Photo - Shigeru Watanabe, Manager of Digital Imaging, Global Strategic Marketing Division of Casio shows TR 15, the new CASIO EXILIM digital camera during the launch.
Casio's recent launch of two TR Series cameras have features that are particularly useful to produce the self-portrait, known as a 'selfie' in social media parlance.
Malaysian exclusive distributor of Casio's EXILIM camera, Marco Heritage's marketing manager Yap Fui Fui said the trend for selfies has evolved into a folk art for the digital age. "People who did not consider themselves photography buffs are now filling ever-larger hard drives with thousands of images of themselves, their friends and family, and their lives - and posting them on multiple social media sites."
Yap said the two new EXILIM digital cameras - EX-TR15 and EX-TR10 - are "equipped with Skin Brightening Mode and Make-up Mode for even more beautiful photos of people and designed for taking self-portraits as a whole new shooting experience."
He said the cameras are equipped with a 270-degree rotating display ideal for taking self-portraits in various angles. "The cameras come with a self-portrait shutter button on the frame, which makes it simple to press while holding the camera frame with one hand. Both models display photos vividly with 920,000 pixels displays."
The EX-TR15 comes with an additional feature, the Wireless LAN, enabling users to control the camera using a smartphone (as a remote controller) for remote shooting. In addition, photos can be transferred to smartphone immediately after shooting and then shared via social media platforms, said Yap.
"To some extent, technology is driving the craze for self-portraits," he said. "Taking self-portraits may be an extension of behaviour among the young, like experimenting with different identities, which earlier generations might have expressed through clothing and hairstyles. This is a free forum for them to express their self-worth."
The cameras also come loaded with Decorative Functions - paint, stamps, and frames - to enhance self-portraits. Other features include Self Timer, Touch Shutter, 21 mm wide-angle lens, Motion Shutter, Premium Auto Pro, High Speed Shooting, Sparkling Shots, and Art Shots.
"Creativity in taking self-portraits has grown by leaps and bounds in the past few years," Yap said. "Today, young people have perfected the art of self-portraits with such techniques as lighting, composition, and camera angles that were once the province of professionals."
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